The name SATO resonates with the philosophy that "Without art, talent is forgotten." ("Sans Art, Talent est Oublié") This idea underscores the essence of the brand—recognizing that raw talent, no matter how exceptional, requires a medium to be truly remembered and celebrated. SATO Eyewear embodies this belief by turning artistry into a tangible form, where each frame becomes a canvas for creativity and craftsmanship.

Each collection comes from a unique inspiration, and the handcrafted workmanship from Japan underscores the architectural obsession and detail of each frame and offers a limited collection of 400 pieces, for a chic with a touch of exuberance, worn by those who are meant to be unique.

When we first encountered the SATO collection in Paris in 2022, we immediately recognized the brand's unwavering design vision and knew it would be a success. Captivated by its bold aesthetic and accurate craftsmanship, we were proud to be the first to introduce the collection in Switzerland, bringing this extraordinary fusion of art and talent to our EYEBRANDS audience