Privacy Policy

We, [EYEBRANDS Shops GmbH], take the protection of your personal data very seriously and are committed to safeguarding your privacy. This privacy policy explains how we collect, process, and use your personal data when you visit our website and use our services. We strictly adhere to Swiss data protection laws,in particular the Federal Data Protection Act (DSG).

1. Responsible Party

The responsible party for data processing on this website is:

EYEBRANDS Shops GmbH
David Kirtz
Langstrasse 187, 8005 Zurich
online@eyebrands.ch
+41 43 818 27 30

2. Collection and Storage of Personal Data and the Nature and Purpose of Its Use

When you visit our website, the following information is automatically collected by our IT systems:

  • IP address
  • Date and time of access
  • Name and URL of the retrieved file
  • Website from which the access originated (referrer URL)
  • Browser used and, if applicable, the operating system of your computer as well as the name of your access provider

This data is processed to ensure a smooth connection to the website, system security, and administrative purposes. The legal basis for data processing is our legitimate interest in accordance with Art. 13 para. 1 DSG.

3. Data Processing for Orders

When you place an order via our online shop, we collect the following personal data:

  • First and last name
  • Billing and delivery address
  • Email address
  • Telephone number (optional)
  • Payment information

This data is required for contract processing and fulfilling our obligations under the purchase agreement. The processing is based on Art. 13 DSG and serves the purpose of order processing.

4. Cookies

Our website uses cookies. These are small text files stored on your device that contain certain information to improve the user experience and functionality of the website. Some cookies are necessary to ensure the proper functioning of the website, while others are used to analyze user behavior or personalize content.

Types of Cookies:

  • Essential Cookies: These cookies are necessary for the proper functioning of our website. They cannot be disabled.
  • Analytical Cookies: These cookies collect information about how the website is used to improve performance and usability.
  • Marketing and Tracking Cookies: These cookies allow us to display relevant content and advertisements based on your browsing behavior.

When you first visit our website, you will be asked if you agree to the use of non-essential cookies. You can adjust your cookie settings at any time via the corresponding button on our website.

5. Use of Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies that enable an analysis of your use of the website.

The information generated by the cookie about your use of this website (including your IP address) is usually transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website usage and internet usage.

We use Google Analytics with IP anonymization enabled. This means that your IP address will be shortened by Google within the European Union or other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

You can prevent the storage of cookies by adjusting your browser settings accordingly. Additionally, you can prevent the collection of data generated by the cookie related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the Google Analytics Opt-out BrowserAdd-on.

The processing is based on our legitimate interest in the statistical analysis of user behavior to optimize our website and make it more user-friendly.

6. Data Sharing

Your personal data will only be shared if necessary to fulfill the contract, if we are legally obliged to do so, or if you have explicitly consented. This primarily includes sharing data with shipping companies, payment service providers, and IT service providers.

7. Data Retention and Deletion

We only store your personal data as long as it is necessary to fulfill the above-mentioned purposes or as required by law. After the retention periods have expired, your data will be deleted or anonymized.

8. Rights of the Data Subject

You have the right:

  • to request information about your personal data that we process,
  • to correct inaccurate or incomplete data,
  • to request the deletion of your personal data, provided this is legally permissible,
  • to restrict the processing of your data,
  • to object to the processing of your data,
  • to data portability.

To exercise your rights, please contact us using the contact details provided above.

9. Data Security

We implement technical and organizational security measures to protect your data from unauthorized access, loss, or destruction. Our security measures are continuously improved in line with technological developments.

10. Changes to the Privacy Policy

We reserve the right to update this privacy policy as necessary to reflect legal and technical developments. The current version can be accessed at any time on our website.

11. Contact

If you have any questions regarding this privacy policy or the processing of your personal data, please contact us at: online@eyebrands.ch