For us, HUG represents a classic collection, defined by the craftsmanship and passion of its creators.
HUG stands for Hobel, Utz, and Gutbrot—the three creative minds whose initials form the brand. Inspired by the soulfulness of blues music and driven by their shared passion for design and optic, this trio brings a bold individuality to every frame. From the design process to the handmade production in Germany, each frame embodies a sincere dedication and authentic quality. HUG combines timeless elegance with a modern twist, reflecting both the individuality and integrity of its founders.
After all, a hug is exactly what is truly valuable and desirable in today’s world.